Tabayer – The Eye Collection

We were approached by Nigora Tabayer, a rising star in jewelry craftsmanship, in order to create an advertisement for Tabayer, a luxury jewelry brand. Tabayer is a subsidiary brand of GRAFF, a British multinational jeweler. It was necessary to make an image jewelry visualization to increase the recognition of the new “The Eye Collection”.

Nigora has her own unique author style. Letters of diamonds and emeralds are connected with magical protective symbols from the evil eye.

Her path to the jewelry Olympus began with a pendant, the initial of the letter "N". Other letters followed, and the collection, in addition to pendants, was replenished with earrings and bracelets.

The R&D stage alone with lightning and visual effects settings took us 1.5 months to realize the following unique creative concept.

The Tabayer stone was born on some distant unknown planet and came to our lifeless Earth during a meteor shower. Moving through the dark space, the meteorite shower with the ancient mystery penetrates the planet’s atmosphere, the meteor’s shell falls off and the bright emerald stones appear.

Touching the lifeless surface of the planet, it spreads out on the ground and a large sprawling emerald tree appears in the frame, a symbol of the natural principle, antiquity, and wisdom. As an antagonist of this bright beginning, a dark, lifeless crater, covered with cracks, appears. The colored particles emanating from the Tabayer tree of life are trying to capture, animate, and color the dark lifeless space. Everything around the tree begins to bloom and transform. Life returns and the darkness recedes!

In each scene, an ornament in the form of a letter (R, P, B, H, ...) appears in the center of the composition. By playing with colors and other graphic techniques, we emphasize the different qualities of the woman who wears the TABAYER pendant. For example, romantic is something soft, tender, and light. Strong – something dark, solid, and unshakable.

This earned our client hundreds of thousands of views and hundreds of positive customer reviews on the brand's Instagram page.