2024

Design Awards Design of the Year Winner - Mormedi

The Pulse Bus

Entrant Company

Mormedi

Category

Commercial Vehicles - Buses

Client's Name

Mormedi

Country / Region:

Spain

The Pulse Bus is a futuristic design that aims to address the evolving needs of future cities and their inhabitants. It is equipped with various integrated systems to provide a smooth and clear interior mobility experience, including a redistribution of seats and an entry and exit system. The bus incorporates virtual reality technologies, screens, and light signals to enhance communication between the region and its residents. Additionally, it offers personalized transportation solutions for everyone by incorporating spaces reserved for personal vehicles, providing a comfortable, engaging, and personalized experience for passengers.
The concept is built on three key factors: intermodality, connectivity with the environment, and accessibility and inclusion. Its design statement emphasizes the need to adapt to the inevitable changes in future cities and aims to answer the question of what mass transport will look like in the coming years. The bus features a minimalist formal design with a rounded and glazed shape that allows for a real connection between the individual, the bus, and the city.
The Bus offers a wide range of features, including intermodality, advanced sensory integration, a luggage area, charging connectors on the seats, and AR screens. It is adapted to accommodate passengers who use private vehicles such as e-bicycles or e-scooters, with a parking and/or charging module inside and an outdoor terrace in its rear area. The bus is equipped with cameras, LIDAR, and other sensors to ensure safe and efficient navigation, with real-time hyperlocal data continuously collected to maintain a detailed view of the city's health.
One of the most significant differentiators of the Pulse concept is its communicative capacity, achieved through the combination of interior and exterior 360 LED screens, side lights, and LED film that runs through its windows. This allows the bus to transition from being just a means of transport to being a means of communication between the city and its inhabitants. The bus is designed to be inclusive and sustainable, with specific areas for persons with reduced mobility, access ramps, and solar panels for self-sufficiency, ultimately aiming to have a positive impact on the environment and society.

Credits

VP of Design
Blake McEldowney
Industrial Designer
Sergio Fernandez
Founder and CEO
Jaime Moreno
Marketing Lead
Tomas Moreno
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Entrant Company

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Category

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Country / Region

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