Conic

Conic
A completely wood-based packaging solution visualising how new technologies and co-learning can be used to create a circular future.
The packaging Conic is a new solution that will enable brands to reach their sustainability targets while maintaining their premium position.
.The prototype is a completely wood-based formable premium packaging solution that illustrates how three-dimensional products, such as cups and trays, which are usually made from plastics can be made from sustainable materials
Challenge
To connect new technologies to the industrial partners needed to industrialize and scale by prototyping what is feasible when the right partners are collaborating. Yangi Dry Forming Technology is a new way of shaping cellulose material to replace up to 40% of rigid plastics used in packaging. The Holmen Iggesund Conic project demonstrates what is possible to achieve when combining the possibilities of new technologies with the resources of a progressive industrial partner. Together we can accelerate new technologies and new solutions to replace the existing non-renewable and linear systems.
Solution: The physical and conceptual connection to the forest is emphasized throughout the entire product with each component originating from the forest. The prototype is a completely wood-based formable premium packaging solution, with a refill function, that illustrates how packaging which are usually made from plastics can be made from sustainable materials. The design of the container mirrors the shape of the pod, creating a visual comparison of the materialistic qualities of each component. By leveraging the refractive quality of the outer packaging you can enhance the details on the container within.