2023

Design Awards Silver Winner - Studio SACHH

For Her

Entrant Company

Studio SACHH

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

United States

“Elegant with vulnerability and strength” is a statement not only applies on the design aesthetics of my collection, but the brand carries a consistent message - and that is to “Design by women. Designed for women” - by understanding their needs and wants in pieces they would like to exist long term with a purpose in their closets.
The statement can also be applied to the woman who wears and how they feel in my pieces. Making women feel comfortable in what they are wearing, understanding their mind, wants, and needs in high quality clothing – without overexposing their bodies, but at the same time giving them power reflecting through clothing is the purpose of my design statement.
Shape and silhouette executed by leftover fabric scraps throughout the process of creating this collection of 8 looks, whereas the final fabricated looks are executed by delicate fabric donated from New York based design house – reassuring this fabric a purpose of redesigning from one collection to another.
Each look from this final collection was given a name, and reason of being for the look’s personality, to express the fluid and feminine line I would always circle back to during my design process, carrying its bold, sophisticated and powerful edge contracting to delicate and softness.

Credits

Director / Videographer
Xin Zhang
Photographer
Deanna Long
Stylist
Anne Yu-An Chen
Hair & Makeup Artist
Antoinette Greenwood
Female Model / FENTON MODELS
Liliana Bogart
Female Model / Q MODELS
Irene Stepanenko
Photography Assistant
Dan Fang
Accessories Designer
Youna Jin
Accessories Designer
Angel Zhang
Music Feature
Roniit
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