Andy Lee

I always loved smart and simple design, be it a simple piece of artwork or a smart product I can find in the market. When Right Group is still a printing company, my interest is never only on the printing aspect of my business, I am also very curious and interested on what my clients do for their business that requires my printing service. The idea of creating a viable product from scratch using innovative technology and smart concept to solve a problem always intrigue me. The boom of the consumer handheld devices in the mid 90s gave me a chance to fulfil this long calling of mine, this is where I started our flagship brand name Monifilm, where I began my journey as a full-fledged designer and heavily involved in the research, design and development aspect of screen protection related product.

To me, the A to Z of designing a product is a very challenging yet enjoyable process, especially when the end product is well received by the user the design is intended for

Right Group Co, Ltd was originally Established in 1985 as a full service design and printing company. In 1995, we made a strategic business revamp into the specialise optical film screen protection industries with our flag ship brand name Monifilm. Over the years we had suceefully designed and developed multiple award winning solutions and products like our Xapphire Tempered Glass and Patented Snap To Hide Magnetic Privacy Screen Protector.

We are now one of the leading screen protector manufacturer and developer of screen protection products and optical film solution for consumer electronic and industrial applications, with a network of clients and business associates that streched across USA, ME, EU, Japan and Asia.

As a General Manager, my main job internally is to make sure my team have the resources and environment to put up the best at their job functions. Externally, I try to build and maintain a good relationship with the various supplier. But the most enjoyable part of my work is being the lead designer, apart from my own input, a big part of my work is to bring out and integrate various talent and idea of my design team to create a workable and market driven product.

Design is a skill that combines creativity, problem-solving skills, innovation and the undaunted passion to make a positive impact with the end product. It’s about shaping out the personal insightful idea to the world and expressing the real feelings through materializing the idea and feelings to become a product .

"Less is More” Design concept that come with the social responsibility is always my favorite. I always admire who make a conscious effort using minimum resources to create the right mix of usability, functionality, and aestheticism that enhance the user experience and improve and make people's lives easier on the long run.

First and foremost, a good design need to Human-Centered, with a deep understanding user needs, behaviors, and preferences. But a GREAT design can do more than just that. Great design can influence behaviors, improve and enhanced efficiency and overall user experience, and ultimately shape the way people interact with technology, products and make the world around them sustainable in the long run.

- Solutions to Pressing Market Need and Want
- Smart Design yet meaningful and intuitive to Use
- Closely Align with intended users' goals and aspirations,
- Built to Last quality for long term sustainability
- Premium yet Eco-Friendly Material and Process

Our design begins with identifying trending or pressing consumer needs with constant market research, follow by meaningful feedback from our existing B2B clients. From there our team begin to brainstorm on all kinds of possible solutions, not only based on the expertise we owned but also other resources and expertise we may need to expand.

The most challenging parts will be the “Proof of Concept” where apart from vigorous experiment, strict testing and meaningful feedback from both our supplier and clients, we also need to do the necessary intellectual property protection throughout the product incubation period.

Once everything is set, we will begin a “pre-launch” phase where we will begin all the quality and safety certification, we need to produce small quantities for our most trusted client and also participating in selected international design awards to “test out the water”. When need be, we will continue to recalibrate and tie up any loose end with more testing before we prepare for the full launch of the design to the market.

Even though Taiwan by far is one of the most cosmopolitan society in Asia, yet located in a area with a hot and wet summer, a rainy winter, autumn of hurricanes and it is also within the area of earthquakes, most Taiwanese are strong believers in respecting and adapting to nature and often seen as cultured, hardworking yet tough and vigilant. This is why it is like a second nature of me to adopt a more “eco-conscious” and holistic approach to my design, making sure whenever possible, cutting all waste of unnecessary resources with sustainable methodology to create the end product.
Yes, every little detail including environmental change, education around us has impact on our design process and thoughts.

We are very grateful with the prestigious jury recognized our design effort. Winning the NY Product Design Awards, especially in the Social Design for Sustainability mean a great deal to our design team, because the winning product [Snap To Hide Eco Flex | Antivirus Magnetic Privacy Screen Protector] was our very first “Stay Clean + Go Green” design initiatives project we started in response to the challenging pandemic times. So, this award also serves as an important milestone on how our team persevere when facing great adversity during tough times. NY Product Design Awards is also the very first award we received from US, New York, the birth place to be for the world most creative and leading designs. Again, we are very honored and grateful.

Snap to Hide Eco Flex is the market first Eco-Friendly Magnetic Privacy Screen Protector that is made from Monifilm's latest EcoFlex Technology.

This technology uses Bio Degradable Triacetate Cellulose or TAC as core material to Reduce 80% Carbon Emission during production and is integrated with Monifilm's award winning “Snap to Hide” patent in a mere 0.32m, Full Flat Ultra Slim Unibody Design. It provides an Easy & Seamless Screen Privacy Protection with Cutting Edge Features like Anti Bacteria, Anti Blue Lights, Anti-Reflections Anti-Glare, Anti Smudge & a 70% Screen Transmittance Clarity.

As mentioned earlier, this is a project we hold close to our heart. We did not chose this product to enter NY Product Design Awards, we decided to enter this award because NY Product Design Awards are among the rare few who have a Social Design category. We feel this is a very good match for us to enter the award .

The unprecedented market disruption from the covid pandemic had challenge us to rethink our corporate product design approach to focus not on a product core functionality, but also on adding health, safety and eco friendly element to the design mix.

Snap to Hide EcoFlex magnetic privacy screen protector integrated two of our otherwise very different product concept and created something very different from what we had been doing for years.

Because Screen Privacy & Anti Bacteria/Virus Screen that require 2 rather very different expertise. Adding to this challenges ,are the unforeseen lockdowns & quarantine regulations from different parts of the world.We realized the need to make full use of any remote working technology we can get and started an AD-HOC team to quickly integrate resources from both teams and supplier to accelerate and get back the momentum of design and development.

In short, this is an ambitious design where we require new focus on adding anti-virus, anti-bacteria and using a biodegradable core material in response to what we believed to be the next emerging post pandemic trends

Winning a design award apart from giving all the team members a sense of pride and honor to their hard work, it helped us have a better grasped of whether we are heading in the right direction of the design trend. It also helps our design capability to be make known to a wider reach of people, opening up new gateways of opportunities to further our pursue for great market driven design

- Ability to solve real-world oroblems with creativity, innovation and technology.
- Provide meaningful and intuitive user experience with product that are both eye-pleasing and useful.

- Opportunity to add value to the economy and society as a whole

For years, Taiwan had always been a significant player in the global design industry, especially in areas such as electronics, technology, and product design. It a place that provides a very well-tuned collaborative ecosystem that brings together designers, manufacturers, and industry experts. With easy access to a wide range of resources, including prototyping facilities, material suppliers, and manufacturing expertise, designers in Taiwan can enjoy real freedom in their innovations and creativity to turn their design concepts into tangible products more efficiently.

The design industry will be gearing towards a more seamless integration of human driven design, IOT technology, sustainability, and ad-hoc collaboration. Product design will need to go beyond just the aesthetic look and functionality but also need to create meaningful, impactful, and sustainable products for the future. Staying agile, flexible, well informed and educated on all these emerging trends will become a prerequisite for any designers to stay ahead of the game.

The design industry will be gearing towards a more seamless integration of human driven design, IOT technology, sustainability, and ad-hoc collaboration. Product design will need to go beyond just the aesthetic look and functionality but also need to create meaningful, impactful, and sustainable products for the future. Staying

Function matters, Quality matters, Beauty matters, Human Touch matters, just like the 4 wheels of a car, you need all four to work together to move far ahead. This is very true in design, work and life as well.