The NY Product Design Awards was launched to honor the efforts of talented product designers, design teams, and manufacturers from all over the world, whose designs have made daily living that much better with their practical and ingenious creations.
Recognizing that excellence exists in various forms in the design industry, the NY Product Design Awards intends to celebrate excellence in all its facets that are found in design work and its designers.
A well-thought-out design is both functional and aesthetically pleasing, and all-in-all improves one’s daily life. Said designs can stem from different people’s personal projects, commercial engagements or researches. To the NY Product Design Awards, these are the individuals we wish to honor.
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Meet the world-class creatives, designers, and experts who formed the NY Product Design Awards jury panel.
The Awards is judged by members of the IAA Judging Council, a group of leading industry professionals. Showcase your brilliant projects and capture the attention of our esteemed panel of judges today!
Australia
Alexandre Collares
Creative Art Director, Ogilvy Australia
Alexandre de Mello Collares is a prominent creative art director of Ogilvy Australia. Collares possesses more than a decade of experience in the advertising industry, having worked in both large and mid-sized agencies in the Australian and Brazilian markets, including DDB, McCann, Geometry Global, and Fox Sports, among others. Throughout his career, he has had the opportunity to collaborate with esteemed clients such as KFC, Pizza Hut, Coca-Cola, McDonald's, Fox Sports, SC Johnson, Westpac, and numerous others, allowing him to accumulate knowledge and exchange insights with a diverse and talented group of professionals. He remains consistently focused and self-motivated, excelling both individually and in teamwork. With a profound passion for creative ideas and meticulous execution, he anticipates that his finest project is yet to come.
Chile
Pancho Gonzalez
Co-founder and Chief Creative Officer, Inbrax
He studied advertising at the Universidad de Santiago in Chile and is MBA at the Berlin School in Steinbeis University, Germany. Currently is Chief Creative Officer at Inbrax Chile; Board Member & VP at IAB Chile; Marketing Circle Member at Icare and Board Member in Chilean Chamber of Creative Business.
Juror in: Cannes (2007-2020/21), Clio Awards, D&AD, One Show, The New York Festivals, Art Director's Club, LIAA, Dubai Lynx, Caples, Global Best of Best Effie, Webbys Awards, Mad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Mobius, Echo Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Premios CREA, among many many others; he has chaired the jury of AME Awards, The Drum and WINA.
Speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Guatemala, United States, Japan, South Korea, Sri Lanka, Czech Republic, Colombia, Peru and Chile.
More than 300 national and international recognitions (Cannes, ADC's, LIA, One Show, New York Festivals, ANDY, Communication Arts, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Webby Awards, Echo Latam, Grand Prix FICE, The Drum, Caples Awards, AME Awards, Communication Arts, Young Guns, Epica Awards, Cristal Festival, Creativity, Cresta Awards, Graphis, PHNX AdForum, Eagle, AdStar, IAB Mixx Awards, WINA Awards, Premios CREA, Archive, The Indie Summit Awards, Creativepool, Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2024&2025, London; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2021; nominated MKTG BEST 2018-21-22-23-24 as Chief Creative Director in Chile; Chilean top 1 copywriter of all times and Chilean top 3 agency of all times, both at Lüerzer’s Archive; Agency of The Year at WINA Festival 2020-22; Indie Agency of The Year at TopFICE 2020-22-23-24; Top 10 Crema Ranking 2014 & 2020 by Adlatina. Among the 40 Over Forty 2020 list. Just named Chilean Agency of The Year 2025 at TopFICE worldwide ranking.
Mentor at Acción Emprendedora, Female Foundry and Red de Mentores. MBA Professor at Miami Ad School and Universidad de Santiago de Chile; Presenter at Icare Congress Marketing, IAB Chile Seminar “New Normal Digital” and CRECHI (Chilean Congress for Creativity); Host of podcast #IABDigitalTalks; Coach at LIASON 2021/22 and D&AD 2021/22.
Throughout his career he had worked for local and global brands and is happily married and partnered with Carolina whom he has a son called Caetano.
Bulgaria
Vasil Velchev
Media & Product Life Cycle Manager, Europe, Ideal Standard International NV
Despite earning a master's degree in electrical engineering, Vasil Velchev has amassed over a decade of experience as a graphic designer within global organizations. Initially, his foray into product design was more of a hobby, but as his creations gained international recognition and garnered awards, his confidence in his ideas grew.
Several years ago, He initiated the MAGMA project, a platform aimed at consolidating his diverse creations under one umbrella. The project's name is symbolic, representing the designer's belief that every original idea should remain in a constant "liquid" state, continuously evolving to explore its full potential and staying vibrant until it transforms into a tangible product.
Velchev also serves as a valued member of the Grand Jury for prestigious awards. His remarkable talent has earned him approximately 25 international awards across various categories, with a primary focus on furniture design, recognized by design awards worldwide.
United States
Renato Barreto
Integrated Associate Creative Director, MullenLowe
Renato Barreto holds the role of an integrated associate creative director at MullenLowe, bringing with him more than 15 years of expertise in the field of advertising.
In his capacity as an integrated associate creative director at MullenLowe, Renato Barreto leverages his extensive background in the advertising domain. Prior to joining MullenLowe, he accumulated a wealth of experience through positions at prominent agencies like DDB Brazil, Ogilvy & Mather, Talent/Marcel, and Dentsu, demonstrating a diverse and well-rounded career in the industry. In 2015, his contributions played a pivotal role in propelling Ogilvy Brazil to the status of one of the most highly recognized agencies in the industry.
Throughout his career, he has collaborated with a diverse portfolio of renowned brands, including UNICEF, Unilever, Coca-Cola, Kimberly Clark, Itaú Bank (the largest bank in Latin America), Nestlé, Toshiba, and numerous other notable names.
Ava: A Symbol of Design Excellence & Creation
Inspired by Galatea, a statue carved of ivory coming to life, the statuette is shaped in the form of a female humanoid, with elements that strongly affirms its non-biological origins. The statuette is titled “Ava”, a variation of Eve, the first woman found in Abrahamic religions. Eve came to be as soon as life was breathed into her. In that regard, we recognize that designers are able to breathe life into their works, and give way to something truly great. The design of the statuette is aimed to invoke a sense of pristine clarity with its frame clad in ivory white, while its golden embellishments effectively communicate a sense of elegance and divinity. All of these elements culminate in symbols of excellence, creation, and the unbounded future that is in store. Much like Pygmalion – the sculptor of Galatea, whose excellence shaped his future, we too hope that this statuette symbolizes designers whose works shape the path they walk in their own futures.
“ Winning the award has definitely brought a new level of attention to both the product and the team behind it. Internally, it gave everyone a boost—we’ve always believed in what we were building, but having that belief recognized by others just adds more energy and confidence to what we do next. ”
~ Pooya Zonooz - Chief Product Officer at Multi Ways Intl.
“ It's an incredible honor. Such awards confirm our team's efforts and highlight the enthusiasm and ideas that go into each product. They are a tribute to all those who contributed to the development of these games. ”
~ Adam Sblendorio | VP of Product at The Op Games
“ Being recognized by the NY Product Design Awards means so much to me—not just as a designer, but as someone who has poured years of heart, time, and belief into a vision that started from scratch. ”
~ Krittika Bhekasut - Founder of SPIN
“ Being recognized by the NY Product Design Awards is an incredible honor. It validates our commitment to creativity, quality, and thoughtful innovation. It’s also a sign that our work resonates globally, and that fuels our drive to keep pushing boundaries and crafting designs that truly matter to people. ”
~ Ronny Gobbo - CEO of Mobili Fiver
“ It’s incredibly meaningful to be recognized alongside so many talented designers. For us, this award validates our belief that architectural elements—like a fireplace mantel—can be both functional and sculptural. It’s a reminder that thoughtful, well-crafted design has a place at every scale. ”
~ Eddie Maestri - Founder of Maestri Studio
NY PRODUCT Design AWARDS IS AN IAA COMPETITION
International Awards Associate (IAA) is a group of industry innovators, creators, designers and communications professionals, deeply committed to advance the industry internationally by means of discovering and recognizing talented product designers, whose works have improved the daily lives of people.
