2024

Entrant Company
Category
Client's Name
Country / Region:
The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.
Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.
The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.
Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Credits
Entrant Company
YAYA Co., Ltd
Category
Clothing & Accessories - Others
Country / Region
China
Entrant Company
XR5
Category
User Experience (UX) - Product UX
Country / Region
United States
Entrant Company
Royal College of Art
Category
Outdoor & Sports Equipment - Fitness Equipment
Country / Region
United Kingdom