2025

Design Awards Gold Winner - Can Cui

Chou Chou

Entrant Company

Can Cui

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

United States

This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.
Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.

More Gold Winners
2025
Design Awards Winner - Deutsche Telekom Design & Customer Experience - OneExperience
Deutsche Telekom

Entrant Company

Deutsche Telekom Design & Customer Experience

Category

User Experience (UX) - Brand Design & Identity

Country / Region

Germany

2025
Design Awards Winner - Loop Biotech - The World’s First Mushroom Coffin

Entrant Company

Loop Biotech

Category

Social Design - Eco-Sustainable Design

Country / Region

Netherlands

2025
Design Awards Winner - Jingdezhen Serious Ceramics Co.,Ltd. - BloomCore Stack Set

Entrant Company

Jingdezhen Serious Ceramics Co.,Ltd.

Category

Tableware - Cutlery Sets

Country / Region

China

2025
Design Awards Winner - Storkcraft - Sicily Deluxe 3-in-1 Convertible Crib with Toddler Guardrail

Entrant Company

Storkcraft

Category

Furniture - Cribs

Country / Region

Canada