Jingpai Fangzhuang Erguotou liquor

Jingpai Fangzhuang comes from Beijing Fangzhuang Brewery in China, and is one of the representative brands of "China Intangible Cultural Heritage" and "Beijing Time honored Brand" Erguotou Liquor. Originating from the "Daxing South Road Brewing Technique" in 1688, it was once presented as tribute wine to the imperial palace.
Designers deeply explore the region of Beijing and the culture of Erguotou liquor to design products, bringing consumers a unique consumption experience.
In terms of bottle design, the Chinese word "宫palace" is integrated with the ancient architecture of the Forbidden City in Beijing. In China, "palace" represents Beijing and the Forbidden City, strengthening regional attributes. In the market, similar products use the silhouette of the Forbidden City to express themselves. In this design, the designer used a new perspective to showcase the concept of the Forbidden City and Beijing, avoiding product homogenization. In the upper left corner of the bottle, a medal is used to express the honor the brand has received.
The lower part of the bottle showcases the unique culture of the carved product to showcase its characteristics. For example, derived from 1688, long hair cycle, intangible cultural heritage, soft and delicate drinking taste, and so on. Designers refer to it as' product self marketing '. It's like a salesperson, consumers can have a more intuitive understanding of the product's features. The font is engraved on the bottle without using other materials, which is environmentally friendly and reduces the manufacturing cost of the product.
The shoulder and body of the bottle are carved with the "Haishui River Cliff Pattern", a traditional Chinese auspicious pattern that pays tribute to traditional Beijing culture while being exquisite.
In the design of the brand font "Jingpai", the designer consulted a large number of ancient Chinese vocabulary and redesigned the font structure based on the "Kangxi Ink Treasure Thousand Character Text". Represent the brand with Emperor Kangxi, the most authentic representative of Beijing.
The overall design is exquisite, deeply integrating and exploring Beijing culture and distillery culture. Bringing a new perspective to the product design of the Beijing Erguotou category.