2025

Design Awards Silver Winner - Fila Sports Co., Ltd

Iceberg Cap

Entrant Company

Fila Sports Co., Ltd

Category

Clothing & Accessories - Hats & Caps

Client's Name

Country / Region:

China

Children's skin is still developing, making it more prone to UV damage and related skin issues during summer outings. To create a perceptible active UV protection barrier, the Iceberg Cap incorporates an innovative UV indicator into the brim. Utilizing microcapsule technology, the UV indicator contains UV-sensitive color-changing materials that dynamically change color with UV intensity. This allows parents to gauge their children's UV exposure level at a glance and take timely protective action. Additionally, the anti-UV transparent brim design offers clearer visibility than ordinary UV-resistant brims without sacrificing protection (UPF 590+). This perfectly balances protection and an open field of vision, allowing children to explore the outdoors more freely.
The sweatband integrates cooling ice silk fabric with a contact cool feeling coefficient of 0.24, ensuring children are cool and comfortable during outdoor activities. The high-quality polyester fabric helps wick moisture away. The semi-dome design, paired with breathable mesh panels, further reduces heat buildup on the head. These three technologies work together to create a comprehensive cooling system.
Thanks to its fun and intuitive UV indicator, the cap protects children's skin while cultivating their sun protection awareness. This reflects the brand's dedication to children's well-being and turning every outdoor trip into a secure and happy exploration.

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