2025

Design Awards Silver Winner - Foshan OEING Cross-border E-commerce Co., Ltd.

Small Bust Push-Up and Lift Bra 728

Entrant

Foshan OEING Cross-border E-commerce Co., Ltd.

Category

Clothing & Accessories - Underwear & Lingerie

Client's Name

Country / Region:

China

Guided by the design philosophy of "sensuality in simplicity," the Small Bust Push-Up and Lift Bra 728 skillfully blends a central cut-out structure with a minimalist color palette, showcasing a subtle yet sophisticated visual language.

The bra features W-shaped soft support technology and anti-gravity lifting craftsmanship, combined with a three-quarter cup design and heightened side support, achieving natural lifting and sculpting without compression. It breaks away from the constraints of traditional bras, providing women with comfort and confidence. The bra incorporates 1.8 cm memory foam into cups, enhanced by built-in non-slip strips to ensure a secure fit without shifting. Thanks to its 360° anti-deformation properties, the bra supports machine washing, striking a perfect balance between wearability and functionality.

The straps are crafted from highly elastic material and widened by 0.3 cm to prevent tightness and reduce shoulder pressure, delivering a lightweight wearing experience. The fixed padding and matching color extenders cater to the personalized needs of women with different body types. Furthermore, the cloud-like breathable technology, paired with a specially formulated skin-tone shade, guarantees exceptional ventilation and comfort while offering an invisible visual effect under lightweight clothing. All these reflect the bra's meticulous and refined details.

Credits

Zhuang Jianyuan
Zhuang Jianhao
Ye Shize
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