2026

Design Awards Silver Winner - FUJIAN BRIGHTON NEW MATERIALS CO., LTD.

Panda Go

Entrant

FUJIAN BRIGHTON NEW MATERIALS CO., LTD.

Category

Feeding - Tableware

Client's Name

Country / Region:

China

Leveraging children's natural affinity for animals, Panda Go features the national treasure—the giant panda—as its protagonist. Through three-dimensional black-and-white styling and double-sided adorable decals, the design transforms tableware from inanimate utensils into a "Panda Companion" at the dining table. This emotion-driven approach addresses common parenting challenges, such as picky eating or meal refusal, by turning dining into an interactive play session with the panda. By fulfilling a "companionship role," the product creates a relaxed atmosphere, effectively bringing emotional design into practical reality. Guided by the anatomical structure of a panda, Panda Go employs a modular design to integrate plates, bowls, cups, dividers, and spoons. These components stack to form a complete panda figure, offering multifunctionality in a compact form. Whether for main courses, soups, or separated side dishes, a single set covers all needs for both home dining and travel. Unlike the "fragmented" nature of traditional children's tableware sets, this design applies a systematic approach to integrate functions, save space, and facilitate portability, truly aligning with the lifestyle needs of modern families. We engineered an original locking mechanism at the modular junctions, ensuring that when stacked, the utensils form a stable, unified whole that is leak-proof and secure, maintaining the integrity of the panda form. The addition of a strap instantly transforms the tableware set into a "Panda Crossbody Bag." Children can wear it to restaurants, picnics, or outdoor activities, enabling a seamless transition between "wearable, playable, and functional." This locking mechanism goes beyond a single function; it allows the product to adapt naturally to various scenarios—from the dining table to the outdoors—letting one panda connect a child's daily activities. Crafted from high-quality Melamine, the set ensures safety, heat resistance, and impact durability suitable for children. The surface combines a glossy finish with double-sided stereoscopic decals, creating vivid expressions and a refined tactile experience that far exceeds traditional printing techniques. The design prioritizes not only appearance but also ease of cleaning and long-term resilience. Capable of remaining "fade-free, wear-resistant, and deformation-resistant" over time, it is designed to be a lasting object that accompanies a child’s growth.

Credits

JASMINE CHEN
LEI YU
YISHAN FANG
CHRISTY CHEN
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