Jinwei Travel Buddy Box

Guided by the concept of journey companionship, this beverage packaging expands its lifecycle from the point of sale to real travel needs through multi-scenario application. It creates an innovative solution that combines practical functions and emotional connection.
Overall visually, this packaging inherits the iconic red and yellow color scheme of the brand "Jinwei", and uses straightforward visual language to create a relaxed and friendly travel atmosphere, enjoying clear recognition both at the sales stage and during travel. In terms of material, it adopts non-woven fabric, showing soft touch and stable structure while conveying environmentally friendly and durable design philosophy.
In terms of function, this packaging features a detachable shoulder strap made of soft and anti-slip material. The strap fits the shoulders of both adults and children with appropriate width ratio, enabling this packaging to act as a stable and comfortable carrier during daily outings. The packaging can be unfolded and hung inside vehicles, forming storage spaces on both left and right sides for drinks and snacks to offer extra carrying capacity in limited vehicle space. It also integrates an interactive gobang panel on the interior. The chess pieces of the panel leverage a soft hook-and-loop structure, making them lightweight and repositionable. When not in use, the panel can be neatly stored in built-in side slots of the packaging to prevent loss during travel, realizing lightweight entertainment available anytime and anywhere.