MELLIN HEALTHY BABY SNACK

This project was born with the purpose of creating an organic and healthy snack (from 6 months old on).
A new thing for the Italian market. A way to have fun while eating healthy.
We thought about transforming every bag into a character, friend of children: all the children love monsters!
Each bag represents a colorful monster coming from the planet of legumes or cereals (with its own personality) that catches the attention of children.
The bag is small and comfortable to hold in hand. The new and captivating colors have a strong eye impact on the shelf and help distinguish the product references from each other.
The big mouth (transparent area) allow you to see a preview of the product that's inside. The graphic is simple and straight-forward.
The ingredients are represented on the front. The flash on the bottom right points out that the product has no added salt and that it's not fried.
On the back, other than the legal wordings, there is the story of the character with its representation.
To expose it in stores it has been matched with a funny display.
It's an organic product therefore at the forefront to give children a better world.