2023
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Unlike Western-style cake in a round package design, the package of the Child-mother Longevity Peach adopts a form of octagon to symbolize the blessings which come from every corner and gather together. Trying to reproduce that beautiful era with a new look of peaches, the package design enhances itself in the calm dark red color which reflects a restraint and elegant celebration, and decorates with the pattern of longevity peaches and exquisite tiles from grandma's era.
The act of casting the moon blocks to make a wish is one of the growth experiences of Taiwanese people. The beauty of this traditional ritual is a collective memory and souvenir of Taiwan people on this island. Now in such a Taiwanese-style cake, we try to pass on the traditional faith culture to the new generation through taking the act of casting the moon blocks into a game segment of birthday wish making. It further leaves people with an expectation for the next reunion.
The package design of the Child-mother Longevity Peach is given birth in the imagination that people happily gather around the table because of taking others into heart. The cheerful scene of sharing the octagonal package design and the moon blocks beckons the laughing, playful memories from generation to generation.
Entrant Company
Beijing AIQI Technology Co., LTD.
Category
Baby, Kids & Children - Toys
Country / Region
China
Entrant Company
Sò Studio
Category
Furniture - Seating & Comfort Furniture
Country / Region
China
Entrant Company
Hyundai Motor Company
Category
Fashion & Lifestyle - Social Design (New)
Country / Region
South Korea