2023
Entrant Company
Category
Client's Name
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Jishidao herbal tea is a tea drink in the Chinese market. Transmitting auspicious culture to consumers is one of the fundamental tasks of Jishi to herbal tea companies; therefore, Jishidao, as a drink unique to the Eastern country, was formed in the Qing Dynasty. It has a certain historical heritage itself. In the font design, the font of the list of shop plaques during the Qing Dynasty, which allows the product to bring the attributes of the old name; "Jishidao" means that the auspicious day has arrived. Pay more attention to the Huangdaoji Day and have the habit of reading the calendar. Therefore, in the visual design of this product, we design the front of the bottle as the form of the calendar, and then combine each important festival of the year to launch a festival limited model to culture Empowerment, and traditional festival culture is a culture consensus for each Chinese consumers, so that the era of homogeneity of products is used to carry out circle marketing, which has successfully made the circle. The design of the bottle back is to presented the raw materials of the product through the form of an illustration, and the illustration of the "Jishi to" product is carried out on the illustration. The color is mainly red, with gold and beige Auspicious meaning.
Credits
Entrant Company
NANTONG SHUSHUIBAO HOME TEXTILE CO., LTD
Category
Home Interior - Personal Care, Wellness & Beauty
Country / Region
China
Entrant Company
Shenzhen Chengmei Culture Communication Co., Ltd
Category
Home Interior - Tableware
Country / Region
China
Entrant Company
Insight Lighting
Category
Lighting - Architectural Lighting: Interior
Country / Region
United States
Entrant Company
Politikwerft Designagentur
Category
Outdoor & Sports Equipment - Sports Equipment
Country / Region
Germany