2023

Design Awards Silver Winner - ROKING ART DESIGN

Ji Shi Dao Herbal Tea Packaging Design

Entrant Company

ROKING ART DESIGN

Category

Beverage - Tea & Coffee: Ready to Drink

Client's Name

Jiangxi Jishidao Herbal Tea Industry co., ltd

Country / Region:

China

Jishidao herbal tea is a tea drink in the Chinese market. Transmitting auspicious culture to consumers is one of the fundamental tasks of Jishi to herbal tea companies; therefore, Jishidao, as a drink unique to the Eastern country, was formed in the Qing Dynasty. It has a certain historical heritage itself. In the font design, the font of the list of shop plaques during the Qing Dynasty, which allows the product to bring the attributes of the old name; "Jishidao" means that the auspicious day has arrived. Pay more attention to the Huangdaoji Day and have the habit of reading the calendar. Therefore, in the visual design of this product, we design the front of the bottle as the form of the calendar, and then combine each important festival of the year to launch a festival limited model to culture Empowerment, and traditional festival culture is a culture consensus for each Chinese consumers, so that the era of homogeneity of products is used to carry out circle marketing, which has successfully made the circle. The design of the bottle back is to presented the raw materials of the product through the form of an illustration, and the illustration of the "Jishi to" product is carried out on the illustration. The color is mainly red, with gold and beige Auspicious meaning.

Credits

QIN LUO
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