Exercise Mat & Pad

To respond to a digital-native strategy, Hercule Studio has entrusted the agency with the design of its first products to create icons that disrupt traditional codes.

Hercule Studio elegantly embraces the mission of reconciling sporty aesthetics with refined interiors. In an already crowded market, gaining visibility means creating a relevant and successful first product.

Innovating on the product typology of sports mats involves a significant industrial challenge. Archy mats and Galé comfort pads are the result of a technology transfer in order to rapidly achieve the necessary maturity and R&D to radically differentiate themselves.

The rug's style is closely linked to its functionality and performance. The work was carried out iteratively, involving the production of numerous prototypes. The format and technology provide the brand with an infinite range of colorful variations and graphics to ensure maximum longevity for its first collection.

One of the main challenges of this project was to find the right processes and materials to allow for more creativity with shapes, reliefs, patterns, and colors. After months of work, Hercule Studio and Outercraft succeeded in developing this new unique design.