2023

Design Awards Design of the Year Winner - 5WPR

G-SHOCK MOVE - GBDH2000

Entrant Company

5WPR

Category

Sports Accessories - Sport Watches

Client's Name

G-SHOCK

Country / Region:

United States

the latest addition to the G-SQUAD series of watches with the strength and functionality to enhance workouts -- the GBD-H2000, also dubbed the MOVE. As a successor to the GBD-H1000, this new watch has an updated design and technology features, including GPS functionality and six sensors that each track different elements to support users across a wide range of activities from running to biking to swimming, and brings more fun to the sporty life.

The GBD-H2000 capabilities cover the bases when it comes to making exercise a habit and improving training performance -- from an optical sensor to measure heart rate and blood flow using LED light and an accelerometer tracking steps to a gyroscope tracking swim strokes and turns, and magnetic, pressure and thermo sensors tracking compass bearing, altitude and air pressure and temperature. With a simple touch of a button, users are able to track and display a variety of measurements in real-time such as energy used, pace, calories burned per activity, and recovery, right on the face of the watch.

To ensure users are getting the most support from the GBD-H2000, smartphone connectivity is also used to allow users to take advantage of the easy-to-understand display of daily activity tracking, activity logs, and life logs. Through POLAR®, a database that is known for heart rate-focused training analysis, users can also see analyses of their sleep and be provided with breathing exercises that further improve overall health from a holistic viewpoint.

Designed with comfort in mind, the MOVE features textured side buttons, a band with a wide range of motion, and other improved exterior design features, as well as a built-in GPS antenna, resin case back, and thinner rechargeable battery making it smaller, lighter, and more comfortable than ever. Pulling inspiration from sports gear design, the watch’s dual-layer frame helps mold the shape and color components, while the bezel and band are formed from biomass plastic, an eco-friendly material that helps reduce the ecological footprint. Additionally, the GBD-H2000 has both solar-assisted charging and USB charging.

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Entrant Company

Automobili Pininfarina

Category

Conceptual - Automotive & Transport

Country / Region

Italy