Automobili Pininfarina PURA Vision

The new Automobili Pininfarina PURA Vision design concept introduces a pioneering new era of electric luxury, inspiring the next generation of pure electric luxury vehicles. The vehicle sets the template for the company's PURA design philosophy, transforming the DNA of iconic models from Pininfarina SpA's past to define the future. Delivering trademark beauty through a combination of classic proportions and exquisite detailing, PURA Vision has an elegant silhouette with bold cab-rear proportions. PURA Vision's exterior combines athletic presence with attention to detail. Innovative nanofiber lighting technology creates a striking daytime running light signature. Exposed carbon fiber elements contrast with the Bianco Sestriere Gloss body, while 23-inch alloy wheels add to its purposeful stance.

Show-stopping features include its narrow glasshouse and tri-opening pillarless doors. The panoramic roof creates a sense of sophisticated luxury. Its fixed ‘biscotto’ centre section is illuminated by a ring of gentle LED lighting and links the expansive windscreen at the front with the tailgate at the rear. Additionally, a precisely-engineered anodised aluminium beltline wraps around the glasshouse, which begins at the windscreen and traces an elegant unbroken arc. The Lounge Doors, inspired by the Lancia Florida saloon, provide unrestricted access to spacious 2+2 seating. They hinge upwards and, in combination with the pillarless opening and rear-hinged back doors, provide unrestricted access to spacious seating. The interior exudes luxury, featuring 'floating' front seats, reminiscent of sailing yacht foils, and a center console inspired by a sail's boom. The PURA Vision features advanced technology, including a central touchscreen and individual sound zones for each occupant, ensures a connected and bespoke driving experience.

The design philosophy behind PURA Vision reflects Pininfarina's rich heritage and commitment to sustainability. The vehicle uses high-quality materials, including white finishes on the seats, charcoal leather, semi-aniline leather, and signature textile fabrics, all of which combine sustainability with tactile luxury. Developed in-house by Automobili Pininfarina's expert team in Italy, PURA Vision embodies a new era of connected electric luxury. It sets the stage for a family of electric vehicles designed, developed, and inspired by Italian craftsmanship and advanced technologies.