2021

Design Awards Gold Winner - a.l.p.s. design limited

Warrior

Entrant Company

a.l.p.s. design limited

Category

Clothing & Accessories - Smart Fashion

Client's Name

a.l.p.s. design limited

Country / Region:

Hong Kong SAR

The world is at a tremendous challenging time, the covid-19 pandemic is affecting every human being and has taken over millions of lives. Even with the one recovered or not infected, this is still affecting people in some ways. Everyone of us is trying to fight to keeping the world back in order and trying our best to fight for survival, like a WARRIOR….

The doctors, nurses and people working in the hospital, supermarket, public transportation, food industry, delivery, all are like warriors fighting to help keep the world running smooth…

For the ones who were unfortune and got infected, they are also fighting against the virus for their own life, everyone is fighting.

Unleash each of our inner strength, like a warrior, wearing different battle outfits and fighting everyday challenge to make a better world.

This collection using a lot of high technology elements to provide protection due to the current situation. Besides of our signature material using silver ion COOLMAX technology from DuPont Invista, we also bringing in to our collection using an invention from an INCU-Tech company from Hong Kong Science Park who has won a gold medal for their anti-bacterial and anti-viral technology achievement in “Salon International des Invention Awards”.

Our aim is bringing everyday fashion in a timeless stylish approach, with practicality (e.g. silver ion technology / LIGHT FRESH technology) and new clothing experience (e.g. multi styling). Rework on our core value in life, we don’t need over excess items; we need enough with better quality. We should aim at a better quality lifestyle using refine and well made products to improve quality of living, rather than with over excess cheap and trash products to create a damaged polluted world .

Credits

creative director
Annie Ling
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