2023

Design Awards Gold Winner - Xuan Cui

TZII7211

Entrant Company

Xuan Cui

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

United States

With a captivating blend of thoughtfully chosen colors, COLLECTION TZII7211 creates a distinctive style and offers a fun and relaxing visual experience. The collection establishes a whimsical and lively world through digital illustrations and crochet designs for individuals who enjoy cuddly, colorful objects.

As people grow up and immerse themselves in the demands of society, it becomes increasingly challenging for them to unwind and find moments of ease, especially when they live alone. Understanding this struggle, the designer aspires to design pieces that could bring joy to tired grown-ups and evoke happy memories of their childhood or serve as a simple emotional&physical compensation for less-than-perfect pasts. The wish is to stop the viewers’ seriousness for a second and let them feel relaxed. The designs are mainly hand-crocheted pieces made of yarn, with each stitch crafted with care and attention.

Credits

Photographer
Jialin Huang
Hair & Makeup Artist
Jingyi Hong
Special Thanks
Yang Flora Feng
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