Tao Ran

Entrant

Mingzhi Cai

Category

Branding - Beverage

Client's Name

Country / Region:

United States

Tao Ran 醄然 fruit wine represents a meticulous fusion of ancient Chinese artistry and modern design ethos in product branding and visual identity. It combines classical seal engraving with geometry, and traditional painting with modern pop art, creating a cultural fusion to cater to the young generation. The design also seamlessly incorporates the silhouette of traditional wine containers into a contemporary can form, offering an evocative experience that pays homage to a rich heritage while embracing the innovations of the present.