2024

Design Awards Silver Winner - Yiru Zhang

Bloom

Entrant Company

Yiru Zhang

Category

Interactive Design (IxD) - Motion Graphics

Client's Name

Country / Region:

United States

Bloom is a mobile application designed to connect gardening enthusiasts, fostering a community where individuals can share experiences, exchange ideas, and provide tips to cultivate a thriving community of like-minded garden lovers.

Drawing inspiration from the intricate patterns of nature's floral growth, Bloom's featured color and interaction design offer users an intuitive and visually captivating entry point into their gardening journey.

Bloom enhances user experience by providing browsing options such as exploring images of followed users, popular content, or effortlessly searching through a curated collection of images with popular keywords. The interaction of liking and following is infused with a delightful charm through uniquely designed motion features, adding a touch of cuteness to the user interaction.

Furthermore, Bloom enables users to document gardening events within the app using simple and diagrammatic symbols to track factors such as water amount and sunlight, culminating in celebratory fireworks to commemorate their efforts and achievements.

Bloom presents a myriad of captivating interactions tailored to garden lovers who crave a supportive community to cultivate their passion, exchange ideas, and forge connections.

Credits

Yiru Zhang
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