2024

Design Awards Silver Winner - Yasong Wang, Wei Wang, Hong Qiu

AI Ad Manager

Entrant Company

Yasong Wang, Wei Wang, Hong Qiu

Category

User Experience (UX) - Others

Client's Name

Country / Region:

United States

The advertiser's ad-filling process is intricate, time-consuming, and burdened with repetitive tasks, causing substantial workloads. This complex procedure, coupled with inaccurate predictions, imprecise placements, and high communication costs with operations staff, leads to significant financial losses for organizations. Aiming at the advertisers’ pain points, our team delved into advertisers' work scenarios and strategy development. Our innovative solution addresses these challenges through a unique combination of form design, AI-powered conversations, and visual interfaces across various platforms, including web and mobile apps.

AI-powered smart bidding suggestions optimizes budgets, ensuring ads never over- or under-cost. Precision Audience Targeting targets the most relevant users, the AI chatbot crafts tailored copy, boosting conversion rates. Real-time prediction and instant previews offer immediate feedback, reducing errors. Advertisers can prioritize tasks for quicker responses and deadline meetings. Dashboard provides a comprehensive overview for easy monitoring. Customize reports for personalized insights and flexibility, tailoring data to advertisers' KPIs to maximize ROI with precise, customized insights.

The objective of AI Ad Management is to make the ad management platform a smarter, more efficient and higher return tool. It expects to improve 53% efficiency boost in campaign setup and reduce 85% communication cost.

Credits

Lead Designer
Yasong Wang
Lead Designer
Wei Wang
Lead Designer
Hong Qiu
More Silver Winners
2024
Design Awards Winner - Beijing university of Chemical technology - MONSTER CLIMB EQUIPMENT
RONG GUANCHENG

Entrant Company

Beijing university of Chemical technology

Category

Outdoor & Sports Equipment - Sports Equipment

Country / Region

China

2024
Design Awards Winner - Urban Archaeology - Galley Industrial Washstand

Entrant Company

Urban Archaeology

Category

Home Interior - Bathroom & Sanitary Equipment

Country / Region

United States

2024
Design Awards Winner - Clink Design Inc. - Clink Clicker
Clink Design Inc.

Entrant Company

Clink Design Inc.

Category

Hobby & Leisure - Pet Supplies

Country / Region

United States

2024
Design Awards Winner - Jilin University of Arts  - CompuCat—Head Support
Changchun Promises Cultural Communication Co., Ltd.

Entrant Company

Jilin University of Arts

Category

Workplace & Office - Office Supplies & Stationery

Country / Region

China