2024
Beyond the backboard, netting innovation for a smart hoop
Entrant Company
Goji Labs
Category
User Experience (UX) - Product UX
Client's Name
Country / Region:
United States
The “Huupe” features a digital screen on its backboard and a camera with a lidar system mounted above. The design is not just for shooting hoops, but for revolutionizing the way players practice and interact with the game of basketball.
The goal with Huupe was to eventually have a device and companion app that let you free-shoot, train, compete, play with another player across the planet, and even stream any content you wanted while hanging out on the court.
Credits
Entrant Company
The Architectural Design & Research Institute of Zhejiang University Co., Ltd. (UAD)
Category
Social Design - Design for Environment
Country / Region
China
Entrant Company
ANA CARDIM JEWELLERY DESIGN
Category
Social Design - Design for Society
Country / Region
Portugal
Entrant Company
Pu-Shin Beauty Co., Ltd.
Category
Personal Care, Wellness & Beauty - Hygiene Products
Country / Region
Taiwan
Entrant Company
Luolai Lifestyle Technology Co., Ltd
Category
Materials & Surfaces - Others
Country / Region
China