2024
Beyond the backboard, netting innovation for a smart hoop
Entrant
Goji Labs
Category
User Experience (UX) - Product UX
Client's Name
Country / Region:
United States
The “Huupe” features a digital screen on its backboard and a camera with a lidar system mounted above. The design is not just for shooting hoops, but for revolutionizing the way players practice and interact with the game of basketball.
The goal with Huupe was to eventually have a device and companion app that let you free-shoot, train, compete, play with another player across the planet, and even stream any content you wanted while hanging out on the court.
Credits
David Barlev
CEO and Founder
Artur Motornyi
Lead Frontend Engineer
Phil Davies
Lead Product Designer
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