Beyond the backboard, netting innovation for a smart hoop

Entrant Company

Goji Labs

Category

User Experience (UX) - Product UX

Client's Name

Country / Region:

United States

The “Huupe” features a digital screen on its backboard and a camera with a lidar system mounted above. The design is not just for shooting hoops, but for revolutionizing the way players practice and interact with the game of basketball.

The goal with Huupe was to eventually have a device and companion app that let you free-shoot, train, compete, play with another player across the planet, and even stream any content you wanted while hanging out on the court.