2024

Design Awards Silver Winner - Robin

Robin Wine Tube Gift Box

Entrant Company

Robin

Category

Beverage - Others

Client's Name

Country / Region:

China

Robin Box is a fun and accessible guide to the world of wine, perfect for the curious just getting started, or regular wine drinkers looking to switch things up. Each gorgeous box contains a mix of nine of the world’s most sumptuous wines curated by our in-house wine experts and presented in beautiful single serve 100ml glass tubes. This innovative tasting format offers a unique tasting experience for the next generation of savvy wine drinkers in China.

Each Robin Box is designed to capture the essence of wine-drinking pleasure, wrapped in bold, minimalist packaging. The first Grape Varietal Series forms the building blocks of the tasting experience - both literally and visually, with eye-catching solid colours. A treat for new wine tasters and seasoned drinkers alike, these hidden gems and rising stars show off a spectrum of 19 varietals in their quintessential form.

Credits

Raymond Lowe
Simon Tsai
Angela Shen
Laurent Darcimoles
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