2024

Entrant Company
Category
Client's Name
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"Phrase" was created by two designers who started their musical journeys early in life. They noticed a common problem in music education: inconsistent access to quality instruction and the isolation of practicing alone. Inspired by their experiences, they developed "Phrase," an AI-powered solution to transform how music learners engage outside traditional classrooms.
"Phrase" aims to solve the slow progress and lack of mentorship that over 95% of learners face. The app includes features to keep users motivated, such as a practice tracker, daily challenges, and a reward system with stars and badges.
The user-friendly homepage offers instant access to essential tools like a tuner and metronome, streamlining practice by reducing the need to switch between apps. The music score page enhances learning with AI-enhanced features, including an error correction tool, access to professional audio performances, and practical aids for recording and annotating scores.
"Phrase" stands out with its AI-powered error correction, which analyzes performances, identifies mistakes, and provides simple feedback. Learners can compare their attempts with professional renditions, encouraging continuous improvement.
The name "Phrase" symbolizes learning music one segment at a time, reflecting progression and personal expression. The app's vibrant color scheme balances engagement with focus on practice.
"Phrase" is more than a practice aid; it’s a step towards democratizing music education, ensuring every learner has the chance to thrive. This initiative showcases the designers' dedication to making music education accessible and inspiring.
Credits
Entrant Company
DAIKIDO IDEA COLLECTIVE
Category
Digital, Electronic Devices & Accessories - Others
Country / Region
Taiwan
Entrant Company
Fable
Category
Tableware - Glasses
Country / Region
Canada
Entrant Company
Guangdong Phonpa Bespoke-Design Home Group Inc.
Category
Smart Home - Others
Country / Region
China
Entrant Company
Andi Zhou & Siyuan Ma
Category
Packaging - Social Design (New)
Country / Region
United States