2024
Entrant Company
Category
Client's Name
Country / Region:
The Pica-Pau side table brings together the mechanical interaction between a tree and a bird, the woodpecker. The woodpecker, recognizable by its reddish tuft, is characterized by its habit of drumming, tapping its beak on a wooden surface, thus producing a distinctive mechanical sound. This behavior is used in interspecies communication, territory protection and sexual attraction.
The versatile and adaptable design of the Woodpecker side table translates this interaction in a unique way. The central wooden structure poetically represents the stem of a tree. At the top, to symbolize the top of the tree, the product features details such as a flower holder, providing a natural touch. The side table, which fits laterally, symbolizes the woodpecker as it strikes the stem of the tree, offering a unique and meaningful aesthetic, providing not only functionality, but also a subtle visual narrative stemming from the interaction between fauna and flora.
Credits
Entrant Company
LR Seoul
Category
Social Design - Designs for Social Impact
Country / Region
South Korea
Entrant Company
Hangzhou Zhiyuan Research Institute Co., Ltd
Category
Wearable Technology - Exoskeletons
Country / Region
China
Entrant Company
Chengdu OST Brand design Office
Category
Branding - Rebrand
Country / Region
China