2021

Design Awards Silver Winner - COSMO-SLOTH

U-Therapy

Entrant Company

COSMO-SLOTH

Category

Packaging - Sustainable Design

Client's Name

COSMO-SLOTH

Country / Region:

South Korea

[Design statement]
U-Therapy, consisting of four products, is a medicinal brand focused on the common interests of humans and the Earth, and means universal treatment for humans and the Earth. The key function of this product is to provide convenience or usability to humans and environmental benefits to the earth.

[Inspiration]
We have found that the earth, which is getting sick from garbage, resembles humans suffering from disease. Inspired by this similarity, we started researching a pharmaceutical package that can treat both earth and humans at the same time.

[Form and aesthetics]
Each product is designed to provide benefits to both users and the earth. In the case of Eco Tissue, for example, by reducing the width, waste generation is reduced, and by extending the length by the reduced area, the user can use it for a longer time.

[Function]
Headache Pill & Cup: It is convenient because there is no need for a separate water cup.
Roll of Band-Aid: It is easy to separate the band-aid.
Body Fat Test Strips: Provides useful information.
Eco Tissue: You can use it longer than other roll tissues.

[Differentiation]
It is not easy to find a product that considers the global environment and user convenience at the same time. This eco-friendly medicine package considering the user's benefits can be a good example to spread the purchase of eco-products.

[Impact]
1. By grafting the concept of 3R (reduce, reuse, recycle), the environmental load that may occur in the process of use was minimized.
2. It provides various benefits to users, and these advantages can lead to the purchase of eco-products.

Credits

CEO
Jung moon Yoon
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