2024

Design Awards Silver Winner - Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.

LAIMAO's Ten-Year Journey Tea Set

Entrant Company

Guizhou Jiuyun Creative Product Cultural Development Co., Ltd.

Category

Tableware - Teapots & Tea Sets

Client's Name

Laimao

Country / Region:

China

This tea set is meticulously designed with a theme of "LAIMAO's Ten-Year Journey", vividly embodying the brand's rich cultural heritage and unwavering dedication to quality. Comprised of ten cups, the tea set commemorates a decade of LAIMAO's development and achievements.
LAIMAO introduces the "Lai Jue" model as a visual representation of the logic inherent in the brand ideology. Drawing from the "Jue", an ancient Chinese ceremonial drinking vessel, this model symbolizes the hospitality and emotional bonds in traditional liquor culture, reflecting LAIMAO's core principles: a devotion to high quality, a steadfast commitment to trust, a pursuit of mutual benefit, and an aspiration for long-term development. The gracefully curved rim of the Gaiwan (lidded bowl), the distinctive handle of the lid, and the unique contours of the tea cups are all inspired by the "Lai Jue". Furthermore, the tea strainer, fair cup, and holder ingeniously assemble into the silhouette of a Jue, reinforcing the "Lai Jue" as an iconic brand symbol.
Adorned with the vibrant illustration of a zebra bird clutching sorghum and wheat—core ingredients of LAIMAO Liquor—the fair cup and lidded bowl come alive with a dynamic sense and poetic elegance. The bird also carries the figures of literary luminaries, including Li Bai, Chen Xun, and Yuan Danqiu, evoking the convivial scenes depicted in Li Bai's masterpiece "Bring in the Wine". This illustration not only celebrates the superior quality of LAIMAO liquor but also reflects the brand's cultural ethos—A Toast to Genuine Trust and Unwavering Sincerity.
To improve user experiences, the flared rim of the lidded bowl features increased curvatures on both sides, minimizing finger contact to protect the user from accidental burns. Inside, the slightly raised edge ensures the lid remains securely in place. This design blends aesthetic appeal, functionality, and safety to elevate every tea session into a delightful experience.

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