2024

Design Awards Silver Winner - Fujian Suicang Network Technology Co., Ltd

Characters' Elegant Gathering

Entrant Company

Fujian Suicang Network Technology Co., Ltd

Category

Beverage - Tea & Coffee: Dry / Capsules

Client's Name

Chen Ting

Country / Region:

China

Characters' Elegant Gathering - Chinese Traditional Elements Collection is a tea packaging series, where the ancient love for tea meets contemporary artistry. Rooted in centuries of Chinese tea culture, this series reimagines the essence of tea through modern illustrations intertwined with classical poetry.

Each design encapsulates the unique charm of its tea variety:
Lion Peak Longjing: Celebrating Emperor Qianlong's passion, the box features his poem "Revisiting Longjing," penned during his fourth southern tour, evoking nostalgia for West Lake scenery and Longjing tea. The scattering of seals, inspired by Wang Xizhi's "Letter After a Heavy Snow," adds an aura of imperial elegance.
Taiping Houkui: Showcasing Ming Dynasty explorer Xu Xiake's praise, the illustration depicts the legend of "Monkeys Picking Tea," blending folklore with wisdom. This lively scene pays homage to the tea's origins.
Mansong: Respecting nature, the illustration portrays Yi people venerating ancient tea trees, while the side features excerpts from Qing Dynasty's "Records of Pu'er Prefecture," highlighting Mansong's centuries-old glory as imperial tribute tea.
Zhangping Shuixian: Capturing the essence of Jiupeng Stream's terraced tea fields, the packaging replicates vintage paper-wrapped tea seals, embodying Zhangping Shuixian's heritage.
Crafted with simplicity and elegance, the white canvas backdrop highlights intricate line drawings, harmoniously blending tea gardens, trees, and tea pickers. Embedded poems and historical inscriptions enrich the experience, offering a glimpse into China's rich cultural tapestry.

This series is a testament to the timeless beauty of Chinese tea culture, blending tradition with modernity. The minimalist tin boxes ensure optimal tea preservation, resisting moisture, oxidation, light, and odors. Compact and food-grade safe, they double as stylish storage after use. Its original illustrations and typography breathe new life into age-old teas, bridging the gap between history and contemporary tastes, appealing to both tea enthusiasts and young aficionados alike.

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