2024

Design Awards Silver Winner - Deutsche Telekom Design & Customer Experience

Concept AI Phone

Entrant Company

Deutsche Telekom Design & Customer Experience

Category

Digital, Electronic Devices & Accessories - Mobile Phones & Tablets

Client's Name

Deutsche Telekom

Country / Region:

Germany

Concept AI Phone – A visionary concept for an app-free AI smartphone

The smartphone is a real everyday helper. An app can help with almost anything, whether for entertainment, shopping or traveling. But the many apps can also be a pain. When travelling, travel, accommodation and program need to be organized. Until now, this has meant visiting various apps such as train or flight portals, hotel booking sites or recommendation apps.

At the Mobile World Congress 2024, Deutsche Telekom presented a visionary AI phone concept together with Qualcomm Technologies Inc. and Brain.ai. An assistant based on artificial intelligence replaces the countless apps on the smartphone. Like a concierge, the assistant understands your goals and takes care of the details.

"Book me a flight to the quarterfinals". The intelligent assistant obeys your query simply by voice command. The showcase uses concrete examples to demonstrate how an AI smartphone can make life easier when planning trips, shopping, creating video or editing photos.

Deutsche Telekom's generative interface powered by Brain.ai makes it possible. Using AI, it takes over the functions of a wide range of apps and can carry out all daily tasks that would normally require several applications on the device. The concierge can be controlled effortlessly and intuitively via voice and text.

For the showcase, real-life use cases were integrated into Telekom's T Phone, which is already available. This underlines the Group's commitment of introducing innovations on devices that are already on the market and making them accessible to everyone. Together with Brain.ai, the pioneer of generative interfaces, an app-free interface was created where the AI predicts and generates the next interface contextually, flowing with your thoughts. Users can now focus on what they want, instead of how to get there. The AI is located in the cloud. On the one hand, this ensures an authentic and rewarding user experience and on the other hand it is accessible even on entry-level smartphones.

More Silver Winners
2024
Design Awards Winner - Cue Studio - Report Builder
YCharts

Entrant Company

Cue Studio

Category

Interface & User Experience (NEW) - User Experience (UX)

Country / Region

United States

2024
Design Awards Winner - WENKUN YUE Studio - Crown Revolving Bookshelf

Entrant Company

WENKUN YUE Studio

Category

Furniture - Storage & Display Furniture

Country / Region

China

2024
Design Awards Winner - 29 MILANO - Milano Armchair
Paolo Lettieri

Entrant Company

29 MILANO

Category

Furniture - Seating & Comfort Furniture

Country / Region

Italy

2024
Design Awards Winner - Jinhui Zhang - Ocean Guard: Digital Governance for Blue Carbon Protection
Jinhui Zhang

Entrant Company

Jinhui Zhang

Category

Interface & User Experience (NEW) - User Experience (UX)

Country / Region

China