2024

Design Awards Gold Winner - DR Corporation Limited

DR ETERNAL RING Collection

Entrant Company

DR Corporation Limited

Category

Jewelry - Bracelets

Client's Name

Country / Region:

China

DR ETERNAL RING Collection innovatively features the concept of "making a lifelong appointment with an eternal ring", and aims to become the love token carrying the couples' eternal determination. It adopts two semi-circular rings and a twofold catch creatively, reflecting a lifelong love promise. It needs the couples to work together, and cannot be disassembled once the catch is fastened, implying that the promise is irreversible, which provides users with emotional support and conforms to DR's values of The One & Only.
DR ETERNAL RING Collection integrates the traditional Chinese concentric knot and Chinese flowering crabapple pattern with "D" from DR, which forms the Tie the Knot catch and means that "DR witnesses the couples' lifelong marriage", showing the Chinese romantic aesthetics. Furthermore, it is made of gold with a classic bracelet shape and inset with sparkling diamonds, implying that "love is unbreakable (like gold) and lasts forever (like diamonds)". And it adopts CNC5G tube drawing technology to ensure the precise parameters, tension and safety of diamond insetting.
Additionally, DR ETERNAL RING Collection has various styles such as Eternal Bracelet, Star Bracelet, Violet Blue Bracelet, etc. to fulfill diverse needs. Different designs and crafts of diamond insetting have unique visual effects and love meanings.
DR ETERNAL RING Collection not only breaks through the limitation of gold materials with a unique design, but also extremely values the ritual of love, aiming to create an eternal romance for each couple.

Credits

DR Corporation Limited
DR Design Team
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