2024

Design Awards Silver Winner - Angelica Kramarski S - The New School

Gemma

Entrant Company

Angelica Kramarski S - The New School

Category

User Interface (UI) - Interfaces for Digital Media

Client's Name

Country / Region:

United States

Gemma is a cutting-edge mobile-first platform designed to transform product discovery through a combination of AI-driven personalization and community-driven interaction. At the heart of the platform is "Ask Gemma," an AI-powered assistant that delivers real-time recommendations based on user preferences, behavior, and interactions. This feature helps users filter through countless options and discover products that resonate with their individual tastes.

What makes Gemma unique is its emphasis on social discovery. Users can share product finds with friends, collaborate on recommendations, and engage in discussions, turning the discovery process into a connected, communal experience. By integrating social interaction, Gemma allows users to explore products in a way that feels engaging and collaborative.

The platform’s design is optimized for mobile devices, featuring an intuitive, gesture-based interface that supports seamless swiping, saving, and sharing. Whether navigating through recommendations or engaging with friends’ suggestions, the interface provides a smooth, engaging user experience.

Gemma’s visual identity further enhances its appeal, with an organic, lens-shaped logo symbolizing clarity in navigation. The platform’s earthy color palette creates a natural, welcoming atmosphere, while modern typography balances readability and sophistication.

By blending AI-driven recommendations with a community-based exploration process, Gemma redefines how users discover and connect with products. The platform offers a personalized, engaging, and collaborative discovery experience that speaks to the needs of today’s digital users.

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