2024

Design Awards Silver Winner - Xi Zhou, Yue Hu, Minghao He

Virtu AI

Entrant Company

Xi Zhou, Yue Hu, Minghao He

Category

User Experience (UX) - Product UX

Client's Name

Country / Region:

United States

As one of the country’s first AI-powered press-on nail design and shopping platforms, Virtu AI is revolutionizing the press-on nail e-commerce experience with AI-generated content (AIGC). Our platform allows customers to design highly personalized press-on nails with AI, and connects these creative individuals with skilled crafters globally, transforming AI designs into physical products. By leveraging generative AI, Virtu AI enables users to bring their digital designs to life, bridging the gap between virtual creativity and tangible reality. 

The Virtu AI website features a sleek, modern design with a clean layout that emphasizes creativity and ease of use. A delightful and fashionable color palette coupled with high-quality visuals, creates an exciting and inviting atmosphere. One unique aspect of the Virtu AI website is our innovative approach to AI-powered nail pattern design, which is easy, intuitive, and interactive. Users can generate AI prompts with visual hints through a single structured sentence by selecting suggested options or inputting text. This provides an engaging and unique experience that sets us apart from other AI image-generation products.

Virtu AI impacts culture and society by offering highly customized designs that allow users to express their identity and personality freely. This innovation fosters inclusivity and community, democratizing access to advanced AI tools, and enhancing cultural diversity and social bonds.

Credits

UX Designer
Xi Zhou
UX Designer
Yue Hu
Creative Technologist
Minghao He
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