2024

Design Awards Silver Winner - Chartmetric (Design Lead: Qihang Zhang and Ruijingya Tang; Product Management: Akash Mukherjee, Morgan Burrell)

The Future of A&R: Chartmetric’s Talent Discovery Tool

Entrant Company

Chartmetric (Design Lead: Qihang Zhang and Ruijingya Tang; Product Management: Akash Mukherjee, Morgan Burrell)

Category

User Interface (UI) - Product Interfaces

Client's Name

Chartmetric

Country / Region:

United States

Chartmetric’s Talent Discovery tool is transforming the A&R (Artist & Repertoire) process by making it more efficient, insightful, and data-driven. In a landscape where millions of songs are uploaded daily to platforms like Spotify, YouTube, and TikTok, finding the next breakout artist before they hit the mainstream is more challenging than ever. Talent Discovery tackles this issue by harnessing real-time data and cutting-edge analytics, helping music professionals pinpoint artists with immense growth potential early in their careers.

At its core, Talent Discovery integrates seven key signals, including User Curation and Audience Concentration, to pinpoint crucial indicators of artist growth. These powerful signals enable users to sift through an immense pool of over 10 million artists, helping them focus on those with the most potential. The tool’s main interface is built with clarity, simplicity, and usability in mind — ensuring that even the most complex data is easily accessible and therefore actionable. Whether a user is an industry veteran or a newcomer, the interface is designed to be intuitive and highly effective.

What also sets Talent Discovery apart is its innovative Card View, a highly intuitive and user-friendly interface that brings data exploration to everyone — not just industry insiders. Whether you're a seasoned music professional or simply a passionate fan, Card View allows you to filter artists by genre, mood, or location, making discovery seamless. It even offers instant audio previews of tracks, adding an extra layer of convenience and enjoyment to the experience.

Once a promising artist is found, users can dive deeper into their Artist Profile Page. These pages offer comprehensive insights into an artist’s career, covering everything from playlist reach and chart positions to social media engagement and audience demographics. Users can access advanced features on Chartmetric to compare and benchmark artists, ensuring the quality of their research and helping them identify the most promising new talent.

Chartmetric’s Talent Discovery is a groundbreaking tool for the modern music industry, empowering professionals to uncover and nurture the next wave of music talent with speed and precision in today’s fast-paced digital world.

Credits

Product Designer / Chartmetric
Qihang Zhang
Associate Product Designer / Chartmetric
Ruijingya Tang
Vice President of Product Management / Chartmetric
Akash Mukherjee
Product Manager / Chartmetric
Morgan Burrell
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