2024

Design Awards Silver Winner - Design Único

Lyf

Entrant Company

Design Único

Category

Bakeware, Cookware & Cooking Utensils - Kitchenware

Client's Name

Tramontina Cutelaria S.A.

Country / Region:

Brazil

Introducing LYF, not only a collection of products designed with sustainable thought, but Tramontina’s first groundbreaking line of products that embodies the true essence of sustainability. This isn’t just a collection, it’s a symbol of commitment to the environment, showcasing that eco-consciousness is not merely a trend but a lifestyle.
In a world where environmental preservation must be paramount and not just a speech, Tramontina has been taking meaningful action by investing in clean technologies, reducing waste, and lowering emissions to contribute to a better future for a long time. With LYF, these sustainable practices come to life, demonstrating that beauty and responsibility can coexist. Crafted exclusively from recycled and recyclable materials, the line features knives, flatware, and cookware made from stainless steel, aluminum, glass and post-consumer recycled plastic (PCR).
Designed for discerning consumers who value quality and durability without compromising aesthetics, LYF defies the outdated notion that sustainable products must sacrifice style for eco-friendliness. Instead, it celebrates modern design that harmonizes with nature, breaking free from the conventional textures and rugged finishes often associated with recycled goods.
The name LYF itself, a variation of the English word “leaf,” was an inspiration for the line's development and its visual representation was a symbol of renewal and the cyclical nature of sustainability. Every piece in this collection reflects the beauty of nature, from the gentle flow of wind to the organic asymmetry found in the environment. The fluid shapes and elegant lines are a testament to the belief that sustainability should be both beautiful and functional.
LYF invites consumers to embrace a more sustainable future with products that not only perform but also respect the planet. They can experience the difference and redefine their kitchen with this collection, transforming everyday living into an extraordinary statement of style and sustainability. To choose LYF is choosing to be part of a movement that celebrates eco-friendly innovation in sophisticated design.

Credits

Tramontina Cutelaria Team
Diego Caye Lopes
Gustavo Giorgi
Elisa Tramontina
Sarah Spinato
Ana Luisa Maya Magni
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