2024

Design Awards Silver Winner - The Architectural Design & Research Institute of Zhejiang University Co., Ltd. (UAD)

Wulin Road Environmental Vision - Urban Furniture System Design

Entrant Company

The Architectural Design & Research Institute of Zhejiang University Co., Ltd. (UAD)

Category

Social Design - Design for Environment

Client's Name

The Architectural Design & Research Institute of Zhejiang University Co., Ltd. (UAD)

Country / Region:

China

Wulin Road Women's Street leads the fashion trend, introduces new business formats, rejuvenates the consumption scene, gathers international brands here, and fully shoulders the hard-core responsibility of the pioneer of the construction of a new consumption center city. It is not only a living block with a long history of precipitation, but also a trendy gathering place for the city's multi-format fashion life, and the commercial format with women as the characteristic theme attracts people to come to experience;
The logo of this case continues the elements of many neighborhood renewals in the past history, echoing the facilities and installations in the block environment with European pattern lines, and at the same time boldly using colors to echo the unique personality of women with soft floral colors; At the same time, the brand logo of Ladies Market was turned into an element to strengthen the brand visual display of the block; Create a guide system that belongs to the women's street on Wulin Road with personality, visual characteristics and memory points;

Credits

The Architectural Design & Research Institute of Zhejiang University Co., Ltd. (UAD)
The Architectural Design & Research Institute of Zhejiang University Co., Ltd. (UAD)
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