2025

Design Awards Silver Winner - Zhou Liu Fu Jewelry Co.,Ltd

Column

Entrant Company

Zhou Liu Fu Jewelry Co.,Ltd

Category

Jewelry - Necklaces & Pendants

Client's Name

Yinong Shen, Siqi Luo, Xuda Jiang

Country / Region:

China

The Column is a pendant series inspired by the architectural elegance of columns, featuring a patented serrated sliding groove structure and an innovative retractable design that brings an element of fluid movement to the jewelry.
With a gentle slide up or down, the length can be freely adjusted, revealing various intricate patterns within, adding a playful touch and true versatility.
The carefully balanced proportions, combined with refined craftsmanship, immerse the wearer in the elegance of the jewelry while capturing the shared beauty of Eastern and Western aesthetics, inviting them to wander through a fusion of cultural artistry.
The design is deeply rooted in the spirit of "column", embodying inner strength, resilience, and support. The grounded form evokes a bridge connecting earth and sky, with a pursuit of harmony and balance in its every line. The delicate curves of the capital harmonize with the bold body and base, symbolizing an unyielding spirit and strength. It reflects a wish for today’s youth to embody this steadfastness, honoring a vision of dedication and progress for the future pillars of society.
The Column’s intricate patterns carry profound meaning: swirling auspicious clouds at the top symbolize happiness, while flowing water motifs below evoke life’s source, nurturing vitality and growth like spring waters nourishing the earth.
The design also incorporates Western elegance; acanthus motifs on the column symbolize warmth and eternity, curling gracefully like a hymn to life, resonating with the timeless beauty of art and wisdom.
This fusion of earth and sky, motion and stillness, seamlessly blends Chinese harmony and unity with the essence of nature, allowing wearers to experience the beauty of Eastern philosophy.
The Column redefines design with an innovative retractable structure that creates a dynamic interaction between wearer and jewelry, adapting effortlessly to different styles and occasions. With a slight touch, it rotates freely, offering multiple looks that suit everything from elegant evenings to daily outings. This flexibility adds a playful element while forming a deeper emotional connection, embodying the wearer’s longing for romance and beauty. Each interaction reveals a unique charm, expressing personality and celebrating individuality.

Credits

Yinong Shen
Siqi Luo
Xuda Jiang
More Silver Winners
2025
Design Awards Winner - SGW Designworks - LANDR Contact Lens Case
LANDR

Entrant Company

SGW Designworks

Category

Medical / Scientific Equipment - Social Design

Country / Region

United States

2025
Design Awards Winner - HP Inc. - HP Series 5 Pro Portable Monitor

Entrant Company

HP Inc.

Category

Digital, Electronic Devices & Accessories - Computer & Information Technology

Country / Region

United States

2025
Design Awards Winner - Harvard Innovation Lab - CrossTune
Harvard Innovation Lab

Entrant Company

Harvard Innovation Lab

Category

Conceptual - Interface & User Experience (NEW)

Country / Region

United States

2025
Design Awards Winner - ALWAYS OUTDOOR FURNITURE CO.,LTD. - Sail Sofa

Entrant Company

ALWAYS OUTDOOR FURNITURE CO.,LTD.

Category

Furniture - Seating & Comfort Furniture

Country / Region

China