2025

Design Awards Silver Winner - Zhou Liu Fu Jewelry Co.,Ltd

Column

Entrant Company

Zhou Liu Fu Jewelry Co.,Ltd

Category

Jewelry - Necklaces & Pendants

Client's Name

Yinong Shen, Siqi Luo, Xuda Jiang

Country / Region:

China

The Column is a pendant series inspired by the architectural elegance of columns, featuring a patented serrated sliding groove structure and an innovative retractable design that brings an element of fluid movement to the jewelry.
With a gentle slide up or down, the length can be freely adjusted, revealing various intricate patterns within, adding a playful touch and true versatility.
The carefully balanced proportions, combined with refined craftsmanship, immerse the wearer in the elegance of the jewelry while capturing the shared beauty of Eastern and Western aesthetics, inviting them to wander through a fusion of cultural artistry.
The design is deeply rooted in the spirit of "column", embodying inner strength, resilience, and support. The grounded form evokes a bridge connecting earth and sky, with a pursuit of harmony and balance in its every line. The delicate curves of the capital harmonize with the bold body and base, symbolizing an unyielding spirit and strength. It reflects a wish for today’s youth to embody this steadfastness, honoring a vision of dedication and progress for the future pillars of society.
The Column’s intricate patterns carry profound meaning: swirling auspicious clouds at the top symbolize happiness, while flowing water motifs below evoke life’s source, nurturing vitality and growth like spring waters nourishing the earth.
The design also incorporates Western elegance; acanthus motifs on the column symbolize warmth and eternity, curling gracefully like a hymn to life, resonating with the timeless beauty of art and wisdom.
This fusion of earth and sky, motion and stillness, seamlessly blends Chinese harmony and unity with the essence of nature, allowing wearers to experience the beauty of Eastern philosophy.
The Column redefines design with an innovative retractable structure that creates a dynamic interaction between wearer and jewelry, adapting effortlessly to different styles and occasions. With a slight touch, it rotates freely, offering multiple looks that suit everything from elegant evenings to daily outings. This flexibility adds a playful element while forming a deeper emotional connection, embodying the wearer’s longing for romance and beauty. Each interaction reveals a unique charm, expressing personality and celebrating individuality.

Credits

Yinong Shen
Siqi Luo
Xuda Jiang
More Silver Winners
2025
Design Awards Winner - Haotian Wu, Maomao Ding, Deeksha Meshram, Wenxin Wang - AI Director
Decohere

Entrant Company

Haotian Wu, Maomao Ding, Deeksha Meshram, Wenxin Wang

Category

User Experience (UX) - Communication UX

Country / Region

United States

2025
Design Awards Winner - KUUCI - KUUCI multi-purpose adjustable sofa

Entrant Company

KUUCI

Category

Seating & Comfort Furniture - Couch

Country / Region

China

2025
Design Awards Winner - Shanghai Longevis Health Technology Co., Ltd. - LONGEVIS M1 MAX

Entrant Company

Shanghai Longevis Health Technology Co., Ltd.

Category

Healthcare - Rehabilitation

Country / Region

China

2025
Design Awards Winner - Foshan OEING Cross-border E-commerce Co., Ltd. - Small Bust Push-Up and Lift Bra 728

Entrant Company

Foshan OEING Cross-border E-commerce Co., Ltd.

Category

Clothing & Accessories - Underwear & Lingerie

Country / Region

China