2025

Design Awards Silver Winner - Optimax Eyewear

UNICA - Reimagine Eyewear

Entrant Company

Optimax Eyewear

Category

Eyewear - New Category

Client's Name

Country / Region:

Israel

Unica: Pioneering the Future of Eyewear Design and Sustainability

Unica is a groundbreaking innovation in eyewear, offering potentially unlimited designs for eyeglasses and sunglasses through handmade craftsmanship and advanced imprinted lenses. Powered by our proprietary LensInkâ„¢ technology, Unica allows everyone to fully customize their glasses in terms of shape, color, size, and prescription, delivering a personalized and unique eyewear experience.

Beyond its innovative design, Unica revolutionizes the eyewear industry with its "print-on-demand" model. By printing designs on lenses, without the necessity of frames, we eliminate the need for large frame inventories, reducing storage requirements by 85%. This approach significantly cuts down on warehousing needs and ensures optimal stock management, eradicating the issues of overstock and stock shortages.

Unica also champions sustainability. By employing green materials and printing processes, we have eliminated plastic use in both frames and manufacturing materials. This eco-conscious strategy not only redefines production standards but also drastically lowers the environmental footprint of eyewear manufacturing.

Unica sets a new benchmark in eyewear—innovative in design, efficient in production, and revolutionary in sustainability.

Credits

Founder
Eldad Rothman
Senior V.P Operations
Dean Koren
Lead Designer
Lihi Kopel
Technical Manager
Raz Weiss
Designer
Gosha Gans
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