2025

Design Awards Silver Winner - Shanghai Liyue Technology Co., Ltd.

CODING BEAR Education Professional Edition

Entrant Company

Shanghai Liyue Technology Co., Ltd.

Category

Toys - Exploration & Learning Toys (NEW)

Client's Name

Country / Region:

China

This set is specifically designed to teach programming to children between the ages of 3 and 8. The instruction cards are arranged in a playful and simplified manner that aligns with the cognitive development of children in this age group.
The set includes 41 instruction cards that are easy for children to recognise and understand. With the help of a reading pen, children can organise the instruction cards on the tray and read the codes on the cards to control the robot's movement. The pen comes with two modes, single-tap and continuous-tap, to cater to children's learning needs at different stages. The single-tap mode provides instant feedback, helping children associate the instructions with the robot's movements. On the other hand, the continuous-tap mode allows children to manipulate the robot to complete the tasks on the map stickers through successive commands.

This type of programming is both vivid and interesting, and it helps develop children's ability to analyze tasks as well as solve problems independently. Additionally, the robot emits corresponding science knowledge voice recordings when it steps on a specific area of the map sticker, which enriches children's knowledge.

The robot in the set is a clever blend of the Coding Bear brand's IP image. Its fun and rounded shape meets young children's aesthetic preferences and reduces the risk of injury from sharp edges. Large blocks that can be assembled on top of the robot enrich its shape and can be used as mission props, adding to the fun of the programming learning process and stimulating children's creativity.

Credits

Product Director/ Liyue Technology
Yu Zhang
Head of Design/ Liyue Technology
Shuang Zhao
Head of Curriculum R&D/ Liyue Technology
Yanan Cui
Curriculum R&D/ Liyue Technology
Xiangting Lin
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