2025

Design Awards Gold Winner - Lepal.ai

Lepal.ai – Level Up Your Mental Wellness Companion

Entrant Company

Lepal.ai

Category

User Experience (UX) - Gamification UX

Client's Name

Country / Region:

United States

Gen Z faces rising mental health challenges, from career, academic, and financial stress to social media anxiety, while navigating the transition into adulthood. However, mental health care remains costly and inaccessible. Traditional interventions are hindered by economic, time, and logistical barriers, highlighting the need for a personalized, engaging, and stigma-free solution.


LePal.ai reimagines mental wellness by infusing gamification with AI-driven personalization, making self-care interactive, rewarding, and effortless. It transforms wellness management into bite-sized, game-like experiences powered by large language models. Through AI-generated “spirit companions,” users receive personalized mindfulness guidance, CBT-based exercises, and real-time emotional insights. Game mechanics like progress tracking, virtual rewards, and customizable avatars encourage consistency, while mood maps and social features foster connection and a sense of belonging. By building a supportive mental health community, LePal.ai helps reduce stigma and integrate well-being into daily life.


Designed to plant the seeds of happiness, LePal.ai encourages small, habit-forming actions that gradually build into a resilient and healthier mindset. Beta testing reveals that heavy users reduced social media dependence and anxiety, with over 70% reporting improved well-being. More than half developed a consistent mental wellness habit, demonstrating how Lepal.ai seamlessly integrates into daily routines, making emotional well-being sustainable and rewarding.


Lepal.ai transforms mental health care from a passive necessity into an engaging, interactive lifestyle, empowering individuals to embrace emotions, navigate challenges with resilience, and build self-care habits with confidence.

Credits

Product Designer
Jinghe Cai
UI/UX Designer
Runqi Zhou
UI/UX Designer
Huiyang Chen
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