2025

Design Awards Silver Winner - shang hai ai mu bo zhi neng ke ji you xian gong si

Roadside Essentials M7

Entrant Company

shang hai ai mu bo zhi neng ke ji you xian gong si

Category

Vehicle Accessories - Accessories

Client's Name

Country / Region:

China

Roadside Essentials M7 is designed around the all-in-one philosophy, where N equals 1. It offers the ultimate compact solution to the diverse challenges faced by drivers and outdoor adventurers. By seamlessly integrating four core functions—jump starting, tire inflation, phone charging, and emergency lighting—into a single device, the M7 eliminates the need for multiple bulky tools. With this sleek yet powerful and reliable device, users can confidently tackle a wide range of travel disruptions, whether on road trips, camping adventures, or everyday drives.
Guided by minimalist aesthetics and the “Rock Solid” color concept, the M7 moves beyond the rugged, utilitarian look of traditional emergency equipment. Instead, it transforms into a travel companion that combines exceptional functionality with minimalist elegance. Designed with user-friendliness at its core, all functions are clearly labeled on the surface, and the placement of interfaces corresponds directly to their functions, making it intuitive for users to understand and operate the product. Additionally, the built-in automatic programs, combined with simple button operations and clear interface displays, allow for a foolproof experience, making the product accessible for nonprofessional users.
Durability and safety are also central to the M7’s design. All core components and electronic parts adhere to automotive-grade redundancy principles, with over 30% additional margin to reduce the load on individual parts. This design extends the product’s lifespan and ensures exceptional reliability, even in extreme conditions. The shell is crafted from high-grade fire-resistant materials, offering both a premium tactile experience and maximum safety. And with the “1+10” control philosophy, the M7 is as smart as it is sturdy: “1” denotes an intelligent, stable power output algorithm, while “10” refers to algorithmic safeguards for ten extreme scenarios. Together, they provide comprehensive protection, ensuring safe and reliable performance of the M7 in all environments.

Credits

Lin Luo
Yihuan Huang
Chenchen Gu
Binghui Xue
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