2025

Design Awards Silver Winner - SMRT Systems

Bubblepay

Entrant Company

SMRT Systems

Category

User Interface (UI) - Product Interfaces

Client's Name

Country / Region:

United States

In an industry long overlooked by design innovation, BubblePay redefines the laundromat experience—bringing simplicity, control, and aspiration to the fingertips of owners who never imagined having that level of access. Traditionally, laundromat management has relied on clunky systems, fragmented data, and reactive support. BubblePay changes that—offering a mobile-first, intuitive, and visually cohesive product that empowers owners to run their business effortlessly from anywhere.

Our goal was to shift laundromats from legacy operations to next-gen digital fluency. Most owners had no tools that truly spoke to their workflows or mental models. They juggled multiple dashboards, struggled with downtime visibility, and couldn’t track how rewards and transactions impacted revenue. BubblePay changes the game by merging thoughtful product strategy, bold design, and tech scalability. It’s not just an app—it’s a reimagination of how technology meets tradition.

We reimagined this experience by focusing on 3 pillars: Actionability, Simplicity, and Transparency.

Machine Control: Owners can now monitor and control individual machines in real-time—start, stop, troubleshoot—right from their phones.

Financial Reporting: Crisp, comparative transaction reports with filters by time, store, and payment type empower decision-making on the go.

Loyalty & Rewards: Built-in tools to set up promotions and track how discounts are driving engagement and return visits.

Modular Design: A card-based, glanceable UI makes key insights stand out—daily revenue, machine downtime, top customers—all available at a swipe.
We wanted to build a design which talks to them and with them and is a digital replica of how they perceive their business - with focus towards higher clarity and need-based decision making. Simplicity and strategy at its core with data-informed rationale backing it.
The result? A massive reduction in support calls, faster decision-making, and more autonomy for owners—many of whom run multiple locations. We aspire to reinvent the industry’s approach to ownership.

BubblePay brings clarity and control to a scattered ecosystem—turning routine laundromat operations into a confident, intuitive experience.

Credits

Product Manager/SMRT Systems
Prakhar Lohiya
Developer/SMRT Systems
Himanshu Singh
Developer/SMRT Systems
Junaid Saleem
Product Designer/SMRT Systems
Ruchira Biswas
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