2025

Design Awards Silver Winner - Hangzhou Ouchao Trading Co., Ltd.

ASK JUNIOR Fleece Fabric Series

Entrant Company

Hangzhou Ouchao Trading Co., Ltd.

Category

Apparel & Accessories - New Category

Client's Name

ASK JUNIOR

Country / Region:

China

The fleece fabric not only preserves the advantages of traditional fleece, such as softness and warmth, but also introduces technical enhancements in multiple aspects. It effectively addresses common drawbacks of conventional fleece—such as static buildup, poor wind resistance, and bulky design—offering children a more comfortable, lightweight, and practical wearing experience. Whether for outdoor activities in autumns and winters or daily school routines, it ensures consistent, long-lasting warmth.

Its core material features a high-density 300g double-sided fleece structure, integrated with far-infrared heat-retention technology that efficiently traps heat, bringing its thermal insulation twice that of wool and four times that of cotton, thus providing a noticeable boost in perceived warmth even in cold winters. Meanwhile, silver conductive fibers are woven into the fabric to effectively reduce static electricity, preventing discomfort during dressing and dust adsorption. In addition to being 15 percent lighter than cotton, the fabric boasts a moisture absorption rate of just 1percent, allowing it to dry quickly when wet—ideal for unpredictable and humid outdoor environments.

To enhance both functionality and visual appeal, the fabric employs a dual-sided brushing and napping technique that creates finer and evener fibers, which not only improves resistance to pilling and deformation but also ensures long-lasting durability. Even after repeated machine washes, it remains soft and fluffy. By optimizing the fiber structure and weaving method, the fabric maintains outstanding warmth without the bulkiness commonly associated with conventional high-density fleece. With its fit and neat look, it balances functionality and style, meeting the diverse dressing needs of children.

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