2021

Design Awards Gold Winner - Ammunition

Beats Flex

Entrant

Ammunition

Category

Audio & Video Devices - Wired & Wireless Headphones

Client's Name

Beats by Dr. Dre

Country / Region:

United States

Beats Flex is Beat’s fresh, fun, low cost, wireless, neckband-style earphones. The new design achieved a very low-cost bill of materials without compromising style, function and performance – making this the ideal entry level headset for mobile users.

Beats Flex hangs naturally around your neck, and when not in use the earbuds feature magnets to hold them neatly together in place on your neck while initializing auto pause when they come together, making the listening experience much more convenient. In your ears or around the neck, Beats Flex are all-day headphones for listening to music, scrolling through social feeds or taking calls.

When not in use, just coil them up into your pocket or purse – the magnets buds keep Beats Flex tangle-free. Beats Flex delivers up to 12 hour of listening time and the fast fuel feature delivers 1.5 hours of playback with just 10 mins of charge.

With Beats Flex, we set out to design a super affordable product that would give even more music fans around the world the opportunity to experience the quality sound and design Beats products are known for.

Made of durable Nitinol material, the Flex-Form cable is extremely lightweight and nearly unnoticeable while wearing around your neck. Magnetic earbuds make listening that much easier by automatically playing music when they’re in your ears and pausing when they’re attached around your neck. When not in use, they easily coil up into your pocket or purse, tangle-free. And with four eartip options, you get a personalized, secure fit for optimal sound and comfort.

Meeting a lower cost target without compromising on style and quality was the biggest challenge in designing Beats Flex. Based on simple geometric shapes, Beats Flex is a pure expression of the Beats design language that establishes a geometric simplicity and monolithic quality as an expression of sophistication.

Credits

Robert Brunner
Ammunition
Christopher Kuh
Ammunition
Achille Biteau
Ammunition
Leon Wolfendale
Ammunition
Robert Boyd
Apple/Beats by Dr. Dre
Chris Wiita
Apple/Beats by Dr. Dre
Duy Le
Apple/Beats by Dr. Dre
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