2025

Design Awards Silver Winner - NOUSHELLA

LoveLight Dress

Entrant Company

NOUSHELLA

Category

Clothing & Accessories - Womenswear

Client's Name

NOUSHELLA

Country / Region:

United Kingdom

The Lovelight Dress is a halter neck design that embodies the poetic presence of light through geometric rhythm and symbolic resonance. Its structure draws inspiration from the iconic architecture of the tomb of Omar Khayyam, designed by architect Hooshang Seyhoun, where intersecting lines and celestial geometry create a timeless dialogue between space and light. In this dress, each panel acts like a shard of light, forming a body in motion, a sacred geometry worn rather than built.

Crafted from NOUSHELLA’s custom woven jacquard, the textile carries divine motifs that echo ancient cosmologies. As the wearer moves, the panels shift like sunlight through a lattice, playing between concealment and revelation. The interplay of light and shadow becomes both a garment and a metaphor, transforming the body into a shrine of grace and clarity.

But the true root of Lovelight lies in the poetry of Omar Khayyam himself. A philosopher, mathematician, and mystic poet, Khayyam wrote of fleeting beauty, of starlight and impermanence, of savoring each moment before it slips away. His verses spoke of the now, of love’s subtle fire, of bodies as vessels of both wonder and transience. The dress becomes a response to this philosophy, illuminating the wearer not with ornament but with meaning.

Lovelight is not merely fashion. It is a poetic gesture in textile form. Fabric becomes architecture. The silhouette becomes an ode to harmony, humility, and presence. It is designed for the woman who does not seek to dazzle with excess but to reflect with light. It is for those who know that true elegance begins when geometry becomes emotion and when meaning is draped gently over the body.

Credits

Design Psychology Advisor
Noush Navazani
Designer
jalal Mashhadi fard
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