2021

Design Awards Gold Winner - Ammunition

Powerbeats Pro

Entrant Company

Ammunition

Category

Audio & Video Devices - Wired & Wireless Headphones

Client's Name

Beats by Dr. Dre

Country / Region:

United States

Designed for elite athletes, Powerbeats Pro is the 4th generation of Beats’ popular sport headphone product line. With true wireless architecture that incorporates the industry leading Powerbeats functional earhook design approach, Powerbeats Pro provides unprecedented stability and a secure fit for even the toughest of workouts.
With an entirely redesigned acoustic package that serves pure sound reproduction, enhanced clarity, and an improved dynamic range, each earbud has up to 9 hours of listening time, and more than 24 hours of combined playback with the charging case.
Our challenge in creating the new generation Powerbeats Pro was to design wireless earphones that don’t compromise on performance and meet the demands of the world’s most passionate music lovers and motivated athletes alike. The result of a deep integration between Beats and Apple engineering, Powerbeats Pro features industry-leading battery life, advanced functionality, reliable connectivity, exceptional fit via the signature earhook design and beautiful fidelity.
A great solution for comfort, fit and stability was paramount to Powerbeats Pro because of its direct impact on sound delivery. To achieve the best possible fit on the widest array of ears, over 20 configurations were electronically modeled and physically tested. The result is a completely new, ergonomically angled acoustic housing that nests comfortably in the concha bowl of the ear with an off-axis nozzle. It comes with four sizes of ear tips and a redesigned, adjustable earhook—an iconic part of the Powerbeats line since its launch in 2010.
The uni-body design of Powerbeats Pro gives the earbuds an extremely durable yet elegant look. The continuous flow of the earhook into the main body creates a dynamic expression that is highly iconic. The form has been developed to conform to the body closely, yet provide a recognizable, forward looking profile.
The Powerbeats line is the best-selling in-ear headphone for Beats, and leads the industry in its category. With its new approach to design and technology integration, Powerbeats Pro further establishes Beats’ leadership position in the sport earphone market with first-in-class design, outstanding fit and ergonomic performance, long battery life and a high performance, balanced acoustic profile.

Credits

Ammunition
Robert Brunner
Ammunition
Christopher Kuh
Ammunition
Guillaume Raoult
Apple/Beats by Dr. Dre
Duy P. Le
Apple/Beats by Dr. Dre
Robert Boyd
Apple/Beats by Dr. Dre
Sean Steward Corbin
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