2021

Design Awards Design of the Year Winner - Ammunition

Beats Solo Pro

Entrant Company

Ammunition

Category

Audio & Video Devices - Wired & Wireless Headphones

Client's Name

Beats by Dr. Dre

Country / Region:

United States

Beats Solo Pro is the 4th generation of the Beats Solo on-ear headphone line that introduces an all new design as well as new listening and connectivity technologies to Beats by Dr. Dre’s best-selling headphone line. Building on the classic Beats DNA, the Solo Pro is an entirely new design, yet in many ways is a more pure interpretation of the Solo concept of a lightweight, compact everyday headphone with high style.The high-quality materials paired with high standards for reliability and ergonomics introduce an amazing user experience.

Beats Solo Pro features noise cancelling and acoustic transparency with advanced acoustics that deliver powerful sound with balanced tonality. The product provides up to 22 hours of listening time on a single charge and up 40 hours of battery life. The Fast Fuel feature gives the user 3 hours of playback from a 10-minute charge.

The design is strikingly simple visually with a simple curved uniform headband structure, connecting to a precision aluminum bridge that forms the extension mechanism and accent piece that ties the earcups into the headband. The all new extension style introduces a headband that doesn’t visually “break” when the user adjusts the size. The full width of the metal slider completes the headband silhouette at any level and reveals the eye-catching, bead blasted finish of the slider.

With the introduction of Listening Modes the user can now switch seamlessly between Noise Cancelling with real-time audio calibration, or Transparency Mode that delivers natural sounding audio pass-through to stay aware of your surroundings. Switch seamlessly between Noise Cancelling with real-time audio calibration, or Transparency Mode to stay aware of your surroundings.

The headband incorporates auto power on/off and is designed to intuitively turn the headset on and off when the user unfolds and folds the product, eliminating the need for a discreet power button.

With top in class design, performance, active noise cancelling, outstanding battery life and a balanced acoustic profile, Beats has created a new benchmark in the over ear headphone market.

Credits

Ammunition
Robert Brunner
Ammunition
Guillaume Raoult
Ammunition
Christopher Kuh
Apple/Beats by Dr. Dre
Christina J. Smiechowski
Apple/Beats by Dr. Dre
Carlos M. Santana
Apple/Beats by Dr. Dre
Kevin P. Blasko
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