2025

Design Awards Gold Winner - Can Cui

Chou Chou

Entrant

Can Cui

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

United States

This journey outlines a creative and transformative endeavor titled "Chou Chou." It focuses on empowerment through color transformation, delving into the process of self-discovery and self-expression through fashion. Drawing on personal experiences of childhood restrictions and societal pressures, the project aims to explore the shift from conformity to individuality in one's choice of clothing and colors.
Reflecting the creator's own experiences with parental restraint, social expectations, and personal growth, it examines the evolution of fashion choices from being limited to wearing pink, red, and white to developing a true preference for green, the color that represents the true self. Utilizing a combination of research and practice-based methods, this work aims to inspire individuals to break free from societal constraints and embrace their authentic selves through fashion.

More Gold Winners
2025
Design Awards Winner - SKE E-CIGS UK LTD - FRESA 40K

Entrant

SKE E-CIGS UK LTD

Category

Novelty Items, Gifts - Electronic cigarette

Country / Region

China

2025
Design Awards Winner - Baidu Online Network Technology (Beijing) Co., Ltd. - Balabooloo AI Companion
Shi Yujie, Zhang Yong, Liao Yi, Cai Yue, Liu Siren, Che Xiaolong, Dong Jiacheng, Shao Meilin, Chen Yingshan

Entrant

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

User Interface (UI) - Product Interfaces

Country / Region

China

2025
Design Awards Winner - Jingdezhen Serious Ceramics Co.,Ltd. - BloomCore Stack Set

Entrant

Jingdezhen Serious Ceramics Co.,Ltd.

Category

Tableware - Cutlery Sets

Country / Region

China

2025
Design Awards Winner - Arashi Vision Inc. - Insta360 Wave & Insight

Entrant

Arashi Vision Inc.

Category

User Experience (UX) - Product UX

Country / Region

China